Influencer marketing involves a brand partnering with a content creator to promote their business and products on social media. Influencer marketing can take many forms, depending on the brand’s goals. Influencer marketing campaigns can range from product launches, product gifting, giveaway competitions, live stream shopping events, seasonal campaigns, and more.

Influencer marketing enables businesses to partner with digital storytellers to connect with their target audience and promote key brand messages and products. By collaborating with influencers, brands can promote their products in a non-intrusive manner, leveraging the influencer’s authentic relationships with their followers.

People seek out influencer content and trust their recommendations. In fact, 82% of consumers trust the opinions of people they follow on social media

They say influencers build trust and genuine engagement, and so does Astory Communications! We prioritize every connection with every client and influencer to ensure we are the seamless link connecting the industry. Our goal is to provide a service that reaches beyond the campaigns. We aim to become a true extension of your team, understanding your brand’s unique voice and objectives, and helping your brand deliver it via digital storytellers

We connect the industry from border to border with an innovative platform with full transparency for your team to monitor campaign performance in real-time.

Successful influencer marketing relies on brands taking the necessary time to choose and vet their selected influencers. An agency, are deeply involved in the entire, time consuming process. From choosing the influencers most aligned with campaigns, creating an influencer campaign brief, validating content to execution. This gives brands a significant amount of control over the campaign process and the messages shared about their business and you are saving time in-house.

You deserve complete control over your campaign! Astory’s dashboards always contain the most up-to-date information and are refreshed automatically as new data becomes available

Generation Y, also known as Millennials, following Generation X and preceding Generation Z. Millennials are born between the early 1980s and the mid-1990s to early 2000s (1981-1996)

Technological: Millennials grew up during the rise of the internet, social media, and mobile technology, making them highly proficient with digital tools and platforms.

Education and Employment: This generation is known for valuing education, and many have pursued higher education degrees. They often face economic challenges such as student loan debt and entering the workforce during periods of economic recession.

Values and Lifestyle: Millennials tend to prioritize experiences over material possessions, emphasizing travel, wellness, and work-life balance. They value social justice, diversity, and environmental sustainability.

Communication: As digital natives, millennials prefer instant communication methods such as texting, social media, and messaging apps over traditional forms like phone calls or face-to-face meetings.

 

Generation Z, also known as Gen Z or Zoomers, are born 1990-2010s following Millennials and preceding Generation Alpha. Here are the key aspects of Generation Z:

Digital Natives: Gen Z members have grown up with the internet, smartphones, and social media as integral parts of their daily lives. They are highly proficient with digital technology and often prefer online communication. They are quick to adopt and incorporate new technology, such as AI, into their daily lives, and spend the most time on social media than any other generation.

Education and Employment: This generation values practical education and skill development. They are entering the workforce with an entrepreneurial spirit and often seek jobs that offer flexibility and purpose.

Values and Lifestyle: Gen Z tends to be socially conscious, valuing diversity, inclusion, and environmental sustainability. They are proactive about social issues and expect brands and organizations to reflect these values.

Communication: They prefer visual platforms like Instagram, Snapchat, TikTok, and YouTube for communication and entertainment. Short, engaging, and visually appealing content resonates well with them.

Consumer Behavior: Gen Z is cautious and informed, often conducting thorough research before making purchases. They value authenticity and transparency from brands. Gen Z is a generation of contradictions. They want to save, but also like to splurge.

Influencer affiliate marketing is a sales generation model where an influencer promotes a business’ products in return for a commission. An affiliate will distribute a tracked URL through which customers can purchase certain products. Affiliate marketing has the sole focus of generating conversions and web traffic, whereas influencer marketing has a much wider scope.

Influence affiliate marketing offers brands the opportunity to make a high return on investment. The risk of overspending is significantly minimized because the performance-based compensation model ensures that brands pay affiliates based on the revenue they generate. In addition, it means that affiliates are incentivized to generate as many sales as possible in order to earn a maximum amount of commission.

Affiliate marketing is becoming an essential sales strategy for many brands.  It can boost revenue by 30% making it an important investment as part of an omnichannel marketing strategy.